Service Package

Social Presence System

A fully packaged service — offered standalone or bundled with any Elevate9 video project. Done-for-you social media presence covering bios, platform setup, video routing, content calendar, visual assets, and industry-specific strategy.

What This Is

A done-for-you social media presence build — covering bios, platform setup, video routing, content calendar, visual assets, and industry-specific strategy. Sold as a standalone service or added to any video package as a high-value bundle.

Why It Matters

A great video with no optimized presence to send it to is wasted potential. This service ensures every client's video lands on the right platforms, in the right format, for the right audience — from day one.

Three Ways to Offer

Service Tiers

Presence Starter

Standalone / Add-On

$1,200

one-time

✓ Up to 3 platforms

✓ Platform bio copywriting

✓ Profile setup checklist

✓ Content calendar (4 weeks)

— Caption template pack

✓ Visual asset spec sheet

— Video routing guide

— Platform fit assessment

— LinkedIn company page setup

— GMB optimization checklist

✓ 1-800 setup guide

Presence Pro

Most Popular Bundle

$2,500

bundled with video

✓ Up to 5 platforms

✓ Platform bio copywriting

✓ Full profile setup guide

✓ Content calendar (8 weeks)

✓ Caption template pack (15)

✓ Visual asset spec sheet

✓ Video routing guide (industry)

✓ Platform fit assessment

— LinkedIn company page setup

— GMB optimization checklist

✓ 1-800 setup guide

Bundle saves $500 vs standalone

Presence System

Full Platform Domination

$4,500

bundled with video

✓ All 6 platforms

✓ Platform bio copywriting

✓ Full profile setup + review call

✓ Content calendar (12 weeks)

✓ Caption template pack (30)

✓ Visual asset spec sheet

✓ Video routing guide (industry)

✓ Platform fit assessment

✓ LinkedIn company page setup

✓ GMB optimization checklist

✓ 1-800 setup + number selected

Bundle saves $1,200 vs standalone

Bundle Math

Bundle Value Breakdown

When added to a video package

Video Package

Video Price

+ Presence

Bundle Total

Foundation Film

$8,500

+ $2,500

$11,000 save $500

Foundation Film + Landing Page

$12,000

+ $2,500

$14,500 save $500

Presence System (video pkg)

$15,500+

+ $4,500

$20,000 save $1,200

Custom Package

Per proposal

+ $2,500–$4,500

Per proposal

Position the bundle as savings, not upsell. "We can add the full social presence build for $2,500 — that would normally be $3,000+ separately. Most clients do both on the same engagement."

Internal Tool

Platform Fit Assessment

Use this to determine which platforms are right for each client before recommending a package. Not every client needs every platform. Recommending the wrong ones wastes their budget and dilutes their effort.

Step 1 — Platform Fit by Industry

Reference Matrix

Find the client's industry. The checks show which platforms are naturally the strongest fit.

Industry	IG	TikTok	LinkedIn	Facebook	GMB	YouTube
Construction / Contracting	✓	○	○	✓	✓	✓
HVAC / Plumbing / Electrical	○	○	✕	✓	✓	✓
Restaurant / Food & Bev	✓	✓	✕	✓	✓	○
Medical / Healthcare	○	✕	✓	✓	✓	✓
Legal / Professional Services	✕	✕	✓	○	✓	✓
Real Estate	✓	✓	✓	✓	✓	✓
Automotive / Dealership	○	○	✕	✓	✓	✓
Fitness / Wellness / Spa	✓	✓	○	✓	○	○
Retail / E-commerce	✓	✓	○	✓	✕	✓
Luxury / High-Ticket Services	✓	✕	✓	○	✓	✓
Sports / Events	✓	✓	○	✓	○	✓
Tech / SaaS / Startups	○	✕	✓	○	✕	✓
Nonprofit / Faith / Ministry	○	○	○	✓	○	✓
Beauty / Hair / Lash	✓	✓	✕	○	○	○
Trucking / Logistics	✕	✕	✓	✓	✓	○
Finance / Insurance	✕	✕	✓	✓	✓	✓

✓ Strong fit — recommend ○ Situational — assess further ✕ Low ROI — skip or deprioritize

Step 2 — Client Readiness Questions

Discovery Call

Ask these on the discovery call. Each "yes" = include that platform. Each "no" = skip or defer.

📸

Instagram

Do you have visual content — photos, video, before/after — to show regularly?

If yes → Strong fit. Visual-first platform.

🎵

TikTok

Are you or your team comfortable appearing on camera casually? Do you serve 18–40 year olds?

Include if yes to both.

💼

Do you sell to other businesses, professionals, or high-ticket decision makers?

Essential. Always include for B2B.

👥

Facebook

Do you want to run local ads or reach 35–65 year olds in your area?

Include + set up ad account.

📍

Google My Business

Do you have a physical location or serve a local geographic area?

Always include. Non-negotiable for local.

🎬

YouTube

Do you have 5+ minutes of video content or educational material to share?

Include for long-form authority.

Step 3 — Platform Recommendation Script

Use on Call

Use this exact language on the call after doing the assessment:

"Based on what you've shared with me, I'd recommend starting on [PLATFORMS]. Here's why those make sense for your business specifically:

[PLATFORM 1] — [one sentence reason based on their industry/audience]
[PLATFORM 2] — [one sentence reason]

We can always expand to more platforms once we nail these first. I'd rather see you dominate 3 than struggle across 6. Does that approach make sense?"

This positions you as strategic, not just a vendor. Clients trust advisors who tell them what they DON'T need.

Production Guide

Video Optimization & Routing Guide

One shoot. Multiple formats. Every platform. This is how you maximize every video dollar for your clients — and how you justify the bundle pricing.

Master Video → Platform Format Breakdown

Reference

Platform	Format	Ratio	Length	Best Use	Caption Style	CTA
IG Reels	Vertical short	9:16	15–30s	Hook + value + brand logo end card	Punchy, 3-5 lines, 5-8 hashtags	'Link in bio to see the full film'
IG Feed	Square / portrait	1:1 / 4:5	30–60s	Brand story or testimonial highlight	Storytelling, longer OK	'DM us to book yours'
TikTok	Vertical native	9:16	15–45s	Raw, on-location, personality-forward	Casual, hook in first 3 words	'Follow for more' + soft offer
LinkedIn	Landscape / square	16:9 / 1:1	1–3 min	Thought leadership, results, B2B proof	Professional, story-driven	'Comment or DM to learn more'
Facebook	Landscape / square	16:9 / 1:1	1–2 min	Brand film, testimonials, local events	Conversational, tag location	'Call us at 1-800-XXX-XXXX'
GMB Post	Square	1:1	30–90s	Behind scenes, service highlight, offer	Simple, local keywords	'Call or book at [link]'
YouTube	Landscape	16:9	2–10 min	Full brand film, deep dive, tutorial	Keyword-optimized description	Subscribe + link to site
YT Shorts	Vertical	9:16	15–60s	Repurposed Reel or TikTok cut	Brief, hooks fast	'Watch full video above'

Industry-Specific

Video Routing Strategy

After shooting the master video, use this to decide which cuts go where — based on what performs in each industry.

Construction / Contracting / HVAC

GMB (priority) → Facebook → YouTube → Instagram (secondary)

▼

Instagram

15s reel: timelapse of job from start to finish, logo end card

TikTok

Skip — low ROI for this demo

45s–1min: professional case study, before/after with stats

Facebook

1–2min brand film: local focus, owner on camera, community feel

GMB

30s service highlight: "We serve [city], call for a free estimate"

YouTube

Full project walkthrough: 3–7min, explain the problem/solution

Pro Notes

Lead with LOCAL — neighborhood, city name, service area. GMB and Facebook drive the most calls for this industry.

Restaurant / Food & Beverage

Instagram (priority) → TikTok (priority) → Facebook → GMB

▼

Instagram

15–30s food reel: close-up shots, steam, plating — pure visual

TikTok

15–30s behind the scenes: chef prep, busy kitchen, authentic moments

Skip — not the right audience for restaurants

Facebook

1min brand video: story of the restaurant, owner, community ties

GMB

30s atmosphere reel: dining room, people enjoying food, clean kitchen

YouTube

2–3min: origin story or "A day at [Restaurant Name]"

Pro Notes

Food is the most visual industry on social. Invest in close-up food photography AND video. TikTok and IG are your primary growth engines.

Medical / Healthcare / Dental

LinkedIn → Facebook → GMB → YouTube

▼

Instagram

30s: patient experience, clean facility, friendly staff — no medical procedures

TikTok

Skip — HIPAA sensitivity, low professional trust on TikTok

1–2min: doctor/provider credibility, specialization, outcomes focus

Facebook

1min: patient-centered, community health focus, FAQs

GMB

30–45s: facility tour, "Meet our team", location and hours callout

YouTube

3–5min: educational content — "What to expect at your first visit"

Pro Notes

NEVER show identifiable patients without signed release. Focus on the provider's expertise, facility, and patient experience — not procedures.

Legal / Professional Services / Finance

LinkedIn (priority) → YouTube → Facebook → GMB

▼

Instagram

Skip or use sparingly — only if attorney/advisor has a personal brand

TikTok

Skip — low trust, wrong demographic for high-ticket legal/finance

2–3min: attorney/advisor on camera, thought leadership, case results

Facebook

1min: "Why we started this firm", community-focused, approachable

GMB

30s: office tour, team intro, "We serve [city area]" CTA

YouTube

5–10min: "What to do if..." educational series, FAQ format

Pro Notes

Trust is everything in this space. LinkedIn is the dominant platform. Video should be polished, professional, and authority-forward — no casual TikTok energy.

Real Estate

Instagram → TikTok → Facebook → YouTube → GMB

▼

Instagram

30–45s property reel: drone, interior walk, lifestyle feel

TikTok

15–30s: "Just listed" quick tour or agent POV — casual, fast cuts

1–2min: agent credibility, market expertise, investor-focused content

Facebook

1–2min: property showcase or agent brand story for local buyers

GMB

45s: agent intro + local market expertise, office location

YouTube

3–5min: full property tour or "Buying a home in [City] in 2025" guide

Pro Notes

Real estate is the one industry that performs on ALL platforms. Rotate property content and agent personal brand content equally.

Fitness / Wellness / Beauty

Instagram (priority) → TikTok (priority) → Facebook → GMB

▼

Instagram

15–30s: transformation, technique, or "day in the life at [Studio]"

TikTok

15–30s: workout demo, beauty tutorial, before/after reveal

Skip unless targeting corporate wellness clients

Facebook

1min: client testimonial + studio/salon tour, community feel

GMB

30s: facility or salon walk, "Book your first session" CTA

YouTube

5–10min: full workout class, tutorial, or transformation story

Pro Notes

Results are the currency in this space. Showcase transformations (with consent) wherever possible. IG and TikTok together are the growth engine.

Client Template

Social Presence System — Client Deliverable

Duplicate this for each client. Fill in the brackets with their info. This is what they receive as part of their Social Presence package.

Recommended Platforms for [Client Business Name]

Customize Per Client

Instagram

YES

[e.g. "Your visual work and local audience make Instagram a natural fit for showing off results and attracting new clients."]

TikTok

ASSESS

[e.g. "Your audience skews younger and your behind-the-scenes content has strong viral potential."]

YES

[e.g. "You sell to business owners and decision makers — LinkedIn puts you directly in front of them."]

Facebook

YES

[e.g. "Your core customer base is 35-60 and highly active on Facebook. Local ads will be powerful here."]

Google My Business

YES

[e.g. "You serve the local DFW market — GMB is essential for showing up when people search for your services."]

YouTube

YES

[e.g. "Your brand film and educational content have the depth to perform on YouTube as long-form authority content."]

Optimized Video Delivery Plan

Fill Per Client

Here is exactly how your video will be cut and distributed across your selected platforms:

Platform	Format / Length	Posting Date	Purpose
[Platform]	[Format + length]	[Date]	[What this cut is designed to do for your business]
[Platform]	[Format + length]	[Date]	[What this cut is designed to do for your business]
[Platform]	[Format + length]	[Date]	[What this cut is designed to do for your business]
[Platform]	[Format + length]	[Date]	[What this cut is designed to do for your business]
[Platform]	[Format + length]	[Date]	[What this cut is designed to do for your business]
[Platform]	[Format + length]	[Date]	[What this cut is designed to do for your business]

4-Week Kickoff Calendar

Onboarding

[WEEK 1–4 dates go here] — Filled in by Elevate9 based on your shoot date and delivery timeline.

Week 1

Profile Setup

Bios live on all selected platforms. 1-800 number active. Brand visuals uploaded.

Week 2

Shoot + Delivery

Production day completed. Raw files processed. First cuts delivered for approval.

Week 3

Go Live

First video posts go live across all platforms. Caption copy provided. Posting times set.

Week 4

Optimize

Review first-week analytics. Adjust posting time or caption style. Plan Month 2 content.