Lead Health Dashboard
Executive view of your CROWN MOVE pipeline status and health metrics.
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Total Leads
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Avg Score
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High Priority
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Medium Priority
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Low Priority
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Monthly Revenue
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MRR
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Active Clients
Recommended Packages
CROWN vs MOVE Analysis
Revenue by CROWN Dimension
Top Industries
Lead Status Distribution
CROWN MOVE Quick Reference
One-page reminder of what each dimension means.
CROWN — Authority
C
Clarity
Do people immediately understand who you are, what you do, who you're for?
R
Return
Does attention produce outcomes? (leads, opportunities, revenue)
O
Ownership
Do you own your content, channels, and audience?
W
Worth
What is the brand worth over time? (authority, reputation, value)
N
Network
Who knows you? (reach, relationships, distribution)
MOVE — Activation
M
Message
How clearly is your clarity expressed? (language, tone, POV)
O
Output
Are you producing tangible media consistently?
V
Visibility
Are the right people actually seeing you?
E
Engagement
Do people respond? (conversations, replies, interaction)
Key Principles
• CROWN builds authority. MOVE creates momentum.
• Not a funnel. Not steps. Nine dimensions you strengthen.
• Score honestly. Sell diagnostically.
• Every service maps to specific dimensions.
• Weak scores = clear recommendations.
CROWN MOVE Diagnostic Scorecard
Score each dimension 0–10 during discovery call. Total score tells you severity and recommended package.
Prospect
Contact
Industry
Date
CROWN — Authority (0–50)
CROWN TOTAL
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MOVE — Activation (0–40)
MOVE TOTAL
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TOTAL SCORE
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/ 90
Gap Analysis
Recommended Package
Service Mapping to CROWN MOVE
Every Elevate9 service fixes specific CROWN MOVE dimensions.
How to Use in Sales
After scoring: "You scored a [X] in Clarity and Message — that's a Foundation Film."
If strong Clarity but weak Output: "You're clear on who you are, but no one sees you — that's Presence System."
If presence exists but no Return: "You have visibility but it's not converting — you need a Commercial."
CROWN MOVE makes recommendations diagnostic, not salesy.
The 60-Second Pitch
Memorize this. Say it naturally in under 60 seconds, no slides needed.
Practice Tracker
Pitch Role-Play Scenarios
Practice with these scenarios until the pitch is muscle memory.
Practice Log
Mock Diagnostic Examples
Practice scoring these fictional prospects. Check your answers below.
Pricing Structure — CROWN MOVE Aligned
Every package maps to specific dimensions. Use scores to recommend.
Client Onboarding Script — Day 1
What to say when a client signs. Adapt to their specific diagnostic.
Day 1 Checklist
Content Roadmap
Plan monthly content by type, platform, and goal.
| Month | Content Type | Platform | Format | Key Message | Goal | Status |
|---|
Monthly Media Plan
Plan capture sessions, video cadence, and media deliverables.
Monthly Focus
Capture Date
Short-form Videos
Long-form Videos
Commercial / Launch
Notes
Saved Plans
Revenue Tracking
Track all deals and revenue. Update weekly.
| Client | Month | Offer | CROWN Outcome | Price | Recurring | Revenue |
|---|
Revenue Summary
CROWN Scorecard — Client Health
Track client health monthly across all 5 CROWN dimensions.
| Client | Month | C | R | O | W | N | Total |
|---|
How We Work — Client-Facing
Share this with clients to set expectations.
01
What We Do
We create premium video-led media that helps your brand show up clearly, build trust, and grow.
02
How It Works
Brand story, ongoing content, and conversion-focused media.
03
Why It Matters
Presence builds trust. Trust drives action.
Lead Import & CROWN MOVE Scoring
Import leads here, then score them using CROWN MOVE dimensions. Scores auto-calculate priority and recommended package.
| ID | Company | Contact | Phone | Industry | Status | C | R | O | W | N | M | O2 | V | E | Total | Priority | Package |
|---|
Batch Audit System
Score multiple leads quickly. Results auto-calculate from Lead Import.
| Lead ID | Company | Auditor | Date | CROWN (0-50) | MOVE (0-40) | Total (0-90) | Gap Level | Recommendation |
|---|
Audit Summary
Priority Queue — Auto-Ranked
Leads auto-ranked by gap score. Call from top to bottom. Lowest score = highest priority.
| Rank | Company | Contact | Phone | Total Score | Gap Level | Package | Status |
|---|
Outreach Sequence Generator
Select a lead to auto-generate Day 1/3/5 outreach emails based on their gap analysis.
Step 1: Select Lead
Lead
Step 2: Recommended Package
CRM Integration Prep
Clean, structured data ready for CRM import with CROWN MOVE fields.
| ID | Company | First | Last | Phone | Industry | Source | Status | CROWN | MOVE | Total | Priority | Package | Next Action |
|---|
Growthreach Ninjas × CROWN MOVE
How Growthreach Ninjas support CROWN MOVE at each level.
Ninja → Sales Workflow
Ninja Performance
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Leads Sourced
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Leads Audited
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Handoffs to Sales
Ninja Workflow Stages
How Ninjas feed leads into the CROWN MOVE system.
Responsibility Matrix
| Task | Level 1 | Level 2 | Level 3 | Sales |
|---|---|---|---|---|
| Lead Sourcing | ✓ | |||
| Data Verification | ✓ | |||
| Website Audit | ✓ | |||
| CROWN MOVE Scoring | ✓ | |||
| Gap Analysis | ✓ | |||
| Outreach Prep | ✓ | |||
| Initial Contact | ✓ | |||
| Discovery Call | ✓ | |||
| Proposal / Close | ✓ | |||
| Follow-up Support | ✓ |
Quality Checkpoints
☐ Every lead has verified phone and email before scoring
☐ CROWN MOVE scores have evidence notes
☐ Priority Queue matches Lead Import data
☐ Handoff includes all context (scores, notes, recommended package)
☐ CRM export is clean and current
Growthreach Ninjas Training Guide
Complete onboarding guide for all Ninja levels.
Section 1: Your Role
You are a Growthreach Ninja. Your job is to feed the sales team with qualified, scored, and prepped leads.
You don't sell. You diagnose, score, and prepare.
Your output determines sales team success.
Three Levels:
Level 1 (Sourcer): Source and verify leads
Level 2 (Auditor): Audit and score using CROWN MOVE
Level 3 (Advanced): Prep outreach and handoff to sales
Section 2: Your Tools
Lead Import: Where all leads live
Batch Audit: Score multiple leads fast
Priority Queue: See what's ranked highest
Ninja Workflow: Your process map
Dashboard: See your impact
Section 3: Level 1 Workflow
Step 1: Find the lead (business card, list, referral)
Step 2: Open Lead Import
Step 3: Fill in basic info:
• Lead ID (L0XX format)
• Company name
• Contact name
• Phone (verify it works)
• Email (verify format)
• Industry
• Website
• Lead source
Step 4: Set status to "Fresh Import"
Step 5: Move to next lead
Section 4: Level 2 Workflow
Step 1: Open Lead Import, find a lead to audit
Step 2: Research — review website, social media, Google Business profile
Step 3: Score each CROWN MOVE dimension (0–10)
Step 4: Write evidence notes for each score
Step 5: System auto-calculates total, priority, recommended package
Step 6: Update status to "Data Gathered"
Section 5: Level 3 Workflow
Step 1: Check Priority Queue for top-ranked leads
Step 2: Use Outreach Generator to create email sequence
Step 3: Deploy Day 1 email
Step 4: Track response in lead status
Step 5: On response → handoff to sales with full context
Step 6: If no response → deploy Day 3, then Day 5
Automation & Formula Reference
How the system auto-calculates scores, priorities, and recommendations.
Total Score Calculation
Total = C + R + O + W + N + M + O2 + V + E
Range: 0 – 90 (9 dimensions × 0–10 each)
Priority Assignment
< 30 → HIGH PRIORITY — Critical gap, call immediately
30 – 59 → MEDIUM — Moderate gap, schedule follow-up
60 – 90 → LOW — Strong presence, nurture relationship
Package Recommendation Logic
IF Clarity + Return < 10 → Foundation Film
IF Output + Visibility + Engagement < 15 → Presence System
IF Return < 5 → Commercial
ELSE → Full Elevation
Auto-Pull Rules
Batch Audit pulls: Company, Auditor, CROWN Score, MOVE Score from Lead Import
Priority Queue pulls: All contact fields, sorts by Total Score ascending
CRM Export pulls: All fields + calculated scores + recommended actions
Execution Checklist
System is ready. Follow this checklist to go live.