How did you get into this? The real version — not the LinkedIn version. This helps us find the emotional core of your brand.
Hobbies, causes, obsessions. This rounds out your brand personality and makes you relatable to your audience.
Pretend you're telling a stranger at a barbecue. Simple. Clear. What you do, who you do it for, why it matters.
List everything — even the stuff you barely promote. Hidden services = hidden revenue we can surface.
How long does a typical project last? This affects our content and campaign pacing.
Photos, case studies, Google reviews, before/after — anything that shows proof. If no, that's a content gap we'll plan for.
The one you'd clone 100 times. This tells us what "great" looks like to you — and who we should target.
Not "anyone with money." Who's the dream client you'd build your entire business around?
If this is different from the ideal client above, we need to close that gap — that's a positioning problem.
Used for ROI estimation.
How you charge tells us how to position your value — hourly vs. flat-rate vs. premium retainer.
We don't just fix problems — we amplify what's working. The answer here might be the most profitable thing to double down on.
If you say "quality and customer service" — so does everyone else. Dig deeper. What's the thing only YOU can say?
This becomes your brand's backbone. It should be something you'd stake your reputation on.
Real lessons build trust. This becomes brand story content that connects emotionally with potential clients.
Check your reviews. What word or theme keeps coming up? That's your brand DNA talking.
Professional? Casual? Bold? Warm? This shapes your tone of voice.
Not who you want to copy — who you respect. This helps us understand your taste and positioning instinct.
This is the emotional target we design toward. "Trust" and "premium" are fine — but the more specific, the better.
Referrals? Google? Yard signs? Door knocking? Knowing this tells us exactly where to double down or diversify.
Be honest. If it's "nothing," that's fine — it means there's massive upside waiting.
What worked? What didn't? Knowing your history prevents us from repeating mistakes or missing proven wins.
The #1 thing. Not the list — the ONE thing that if you solved it, everything else gets easier.
"People don't know we exist." "Our website embarrasses us." "We look cheap but we're not." The real answer is the most profitable one for us to fix.
Too many = we help you convert better and charge more. Not enough = we help you get seen. Both are solvable.
If yes, you're leaving money on the table. Better positioning lets you charge more and work less.
Client communication, estimates, billing, social media, marketing — knowing what drains you helps us build systems that free you up.
Unbuilt services = untapped revenue. We can help you launch them with the right positioning and a dedicated landing page.
Skip the should. What do you actually NEED? This answer often reveals the real project.
Ambitious growth needs aggressive branding. Steady growth needs consistency. Your answer shapes our entire approach.
We don't build brands for today. We build for where you're going — so you don't outgrow your brand in 6 months.
Expansion plans affect how we structure your website, messaging, and content strategy from day one.
This is the outcome we design toward. The clearer you are, the more precise our prescription.
Open floor. Tell us what you think you need — and we'll tell you if we agree or if there's something better.
Used to estimate incremental monthly revenue from new qualified leads.
Enter realistic lift target from this campaign system.
Upload logo files or reference brand images. Supported: JPG, PNG, WEBP, SVG.